How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 02:21
Good marketing is doing this well.
Place
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
The Little-Blue-Pill Problem - The Cut
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
Processes
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
What are some things that children used to wait for, but are no longer common in today's society?
Price
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.